Digital Marketing via Instagram

Social Media has become a crucial part of digital marketing, which currently consists of thousands of influencers’ bloggers and social media celebrities. We are sure you might have seen several pages on Instagram selling clothes, jewelry, or any other form of a lifestyle product. So, today we are here to help your business make some extra sales. If you are one of these social media brands then this article is definitely for you.

7 Tips to Use while doing digital Marketing for Instagram

Regular Posting

It is necessary for the users to get regular with their posting on Instagram. There are several applications online that help users in tracking their followers, likes and engagement response. There are even applications that help users into track the time when their followers are most active which helps them in getting more visibility and likes.

Influencer Marketing

Celebrities and Influencers have been used by brands to promoting brands since the beginning of time. By using a celebrity on social media, you instantly boost your traffic as the influence already holds an active and a good image and fan base in the market.

Appealing Content

Instagram is an image-oriented platform, so it is natural that in order to gain the attention of users here, brands have to put a little extra effort in the whole composition of their images. This includes the product itself, the background, camera quality and lightening etc. A few surveys have also reported that videos had a higher engagement ratio then images, so use this information for more views and likes.

Use Hashtags

In order to reach out to a bigger audience that relates to your content then just use hashtags. Instagram provides a better Hashtag system in its interface, in which it reflects its popularity showing the numbers by listing it next to the hashtag. 

Use Tagging

There is always a good chance that you might get noticed by a celebrity who might fall in love with the products that you are selling. So, use tags to reach out to your favorite celebrity or at least their fans.

Stay Relevant

One of the key elements of promoting and staying content relevant online is by talking about trending topics. If you are selling ethnic clothes, then you might want to promote your clothes which are currently popular amongst celebrities as it is likely that several people out there might be looking for the same fashion attire.

Call-to-Action

Now that you have learned about how you can effectively promote your content, it’s time for you to direct your audience to your website. On Instagram users can only provide their website link in the Account bio, so make sure to make it catchy, intriguing and precise.  

Conclusion

Social Media marketing is simply based on strategy and planning. Instagram is solely based on image sharing, so ensure to put a lot of effort and thought in the way you promote your content in your account.

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