Category: Google Adwords

Google Ads offers you the opportunity to advertise and promote your products and services whenever customers search for relevant keywords. Using it properly may generate leads and sales. The marketing goal is to increase sales for the company. Adwords is a successful web marketing tool that provides excellent value for money. Google Ads is one of the most popular pay-per-click (PPC) advertising systems.

You select specific keywords and bid on them depending on how much money you’re willing to spend per click. You choose keywords or phrases in search inquiries about your product or services.

Your ads will appear on search engine results pages when a person searches for your keywords. This increases your chances of gaining new customers based on their keyword search on Google.

Google Ads are an excellent way to drive qualified visitors or clients who are a good fit for your company. You may increase your website traffic, calls, and store visits by using Google Ads.

Why should you advertise on Google?

Google is the most popular search engine, with over 5 billion searches every day. The Google Ads system has been around for two decades, making it a dominant player in the paid advertising market.

People ask questions on Google all across the world and get answers through a combination of paid advertisements and organic results.

We addressed why you should run Google advertisements. Now we will share proven tactics for successfully running Google campaigns to generate more leads.

Use a PPC strategy template: your PPC campaigns will be more organized if you use a planning tool. With Google Template, you can see how your advertisements will appear online and manage your campaigns all in one place.

Ignore broad keyword phrases: if your terms are too broad, Google will show your ad to the wrong people, resulting in fewer hits and a higher ad cost.

Analyze which keywords are generating clicks and make changes to better match your ads to your target demographic. You probably won’t get the proper blend the first time, but try adding and eliminating keywords until you do.

Don’t run inappropriate advertisements: if your ad does not correspond to the searcher’s goal, you will not receive enough clicks to justify your ad spend. Your headline and ad copy should include the keywords you are competing for.

You can build many ads per campaign; use this functionality to split test which ads perform best. Alternatively, use Google’s Responsive Search Ads feature.

Boost your quality score: it’s a diagnostic tool that tells you how your ad quality stacks up against that of other advertisers. This score, which ranges from 1 to 10, is available at the keyword level.

Besides, there are additional aspects to consider while running a successful campaign.

1. AdRank
2. Bidding
3. Campaign Type
4. Click-Through Rate

5. Conversion Rate
6. Ad Extensions
7. Keywords
8. PPC

AdRank: it controls where your advertisements appear and whether they are eligible to appear at all.

Bidding: Google Ads works on a bidding system, which allows you to set a maximum bid amount for a click on your ad. The higher your bid, the greater your chance of winning. Bidding can be done in three ways: CPC, CPM, or CPE.

Campaign Type: when running a paid campaign with Google Ads, it is important to choose one of three campaign types: search, display, or video.

Click-Through Rate: your CTR is the number of clicks on your ad as a percentage of the number of views your ad receives. A higher CTR implies a high-quality ad that corresponds to the search goal and targets specific keywords.

Conversion Rate: the CVR formula is computed by dividing the number of users who converted by the number of people who clicked on the ad and multiplying by 100. For example, if 1,000 users saw an ad and 15 of them installed the promoted app, the conversion rate would be 1.5 percent, indicating that the ad converted 1.5 percent of users.

Ad Extensions: these are pieces of information that supplement your advertisement and make it more useful to users.

Keywords: words or phrases that describe your product or service that you select to decide when and where your ad will appear. People will see your advertising based on the keywords you select.

PPC: it is a sort of advertising in which the advertiser pays per ad click. Although PPC is not exclusive to Google Ads, it is the most popular sort of paid campaign.

This is how you can successfully run Google advertisements. However, we recommend that you hire an expert to handle your first few campaigns for your products. Milkyway Infotech offers a team of professionals who can get your campaign up and running.

Keeping track of the user’s action and sales conversion becomes easy with Google Ads Tracking and Conversion tool. Conversions from Google Ads and advertising campaigns can be easily analyzed and measured without any type of specific knowledge of programming. Conversion Tracking is one of the most important and robust tools in Google Ads that help you identify how good lead generation and sales are improving on your respective ad campaigns. 

It can be easily done using Google tag Manager. One can easily use Google Ads conversion tracking tool as it helps businesses to track the actions of their prospective users whether they are clicking on their ads or campaigns or not. 

Once the Google Ads conversion tracking is set up completely, you will be able to see and check which ads and Google ads campaign is generating more sales on your digital platform. 

The process of conversion will get done once the user performs some action on your running campaign or ads and view the respective display network like purchasing a product, creating an account for an email list, downloading and installing a mobile application etc. The Conversion tracking gives key insights into all the actions of the users once they click a particular ad. 

With Google Ads conversion tracking, you can easily keep track of your prospective visitors to your website related to their call of action, purchasing a product and more. It offers various conversion trackers for several ways to the reactions of your customers. 

Benefits of Conversion Tracking Tool from Google Ads

Conversion Tracking tool will give you data related to sales, downloads, email sign-ups and other important actions for your particular business. The data conversion tracking tool enables you to check which area of your ads are working and which needs further improvement. So, in this way, you can easily optimize your ad texts, keywords, and bids as per the requirements.  

A conversion usually happens once the customer made a perfect purchase or relevant action using your website, sign-ups for the particular newsletter, fill out an online survey, download apps, calls or phone numbers, whitepapers and much more. Once you have detected what customer actions you like to track as your conversions into sales, it takes just a few easy steps to follow for running and tracking up your Google ads or any campaign. 

Sources of Conversion

1. Webpage
2. Call on-site
3. App Download

Google AdWords is the advertising system of Google. It helps digital marketers achieve the best results in terms of their ROI (return on investment). In this article, we are going to explain some effective techniques to maximize your sales using Google AdWords.

Let’s Understand The Working of AdWords

When users search online, they generally get two kinds of results that are SEO results and SEA results. SEO helps you to achieve solely relevant and quality content. On the other hand, SEA results are favorably ranked.

Read the complete article to discover the most effective practices that are designed to help you in Google AdWords.

• Define Objectives

Firstly, you need to identify the category of product and associated offers that you want to highlight. These are the basic things in which you should invest. This is the way to think strategically and select areas that yield to get a positive ROI.

• Match Structure of AdWords Account with Site

Prospects should be able to access your services or products seamlessly and quickly. It only can be done if you avoid losing the competition. It needs to ensure that your destination web pages are more consistent with your ad content and selected keywords.

• Select Best Keywords for Effective Campaigns

Although you also want to improve the ranking, for this you need to articulate commercial offers that allow being picked up on. This needs a careful keyword selection associated with the content of the relevant page. For this, you need to master the skill of selecting keywords cleverly.

• Use Effective Ads To Come Up

The advertisement is the basic and foremost contact between your brand and users. So, they should be relevant, specific, and enticing with new products, unbeatable prices, exclusive offers, etc. 

• Calculate ROI (Return On Investment) 

With Google AdWords, one can easily calculate the return on investing in the campaign. A positive Return On Investment gives you the leeway to plan the further budget accordingly. By studying and analyzing the campaign results, you can figure out appropriate margins. 

• Post Ads At Right Time and Place

Using Google AdWords in digital marketing, you can use different information regarding habits, intentions, profiles of the user which can help you to determine proper keywords, and the centerpiece of the strategy. You can extend this principle by setting ads to display at specific geographic locations and times.

• Optimize Your Website

AdWords campaigns can help you to tweak your brand website to get optimal results. It is the best success key to observing the behavior of the customer. If you want to know the proper way to interpret the data of Google Analytics and Google AdWords, then first you should know about customers who are looking for the service accordingly. You can change images on the website, upload a new product with an impressive catchline, highlight offers, and reassuring elements. 

Final Words

To start an effective Google AdWords, first connect the feeds of your product (images, descriptions, prices) to the campaign. Broadcast entire catalog including images, descriptions, prices, etc. on search engine. The result should be visually compelling with the right product, photo, the price that all are contributing towards the increment of your turnover.